Amish chicken coop builder Elam Miller may be a member of the Old Order Amish church, but that doesn’t mean he can’t use the latest technology to present his small chicken coops to the national market.
The Old Order Amish have traditionally shunned the use of computers and the internet. But by hiring outside agencies to do the work for them, many Amish entrepreneurs have found a loophole that allows them to utilize advanced technology for business purposes.
Bird-in-Hand Pet Structures owner Elam Miller first started building chicken coops in his 2-car garage. Demand for his high-quality chicken coops for sale grew as he partnered with local storage shed dealers to distribute the coops in his “Hen House Collection”.
Today Elam employs more than a dozen Amish craftsmen to build his coops. He also partners with more than 150 dealers across the nation.
But a strong labor force and partnership with dealers was not enough.
Elam recognized the potential to increase sales by placing his coops in front of thousands of hobby farmers who are searching for chicken coops online each year.
He began his latest online push by hiring E-Impact Marketing in Lancaster PA to build a search engine-friendly website and launch a robust pay-per-click advertising campaign.
This online marketing strategy not only drives potential customers to his dealers, it also increases direct sales when inquiries come from outside protected dealer areas.
It’s a win-win situation. Elam’s dealers are happy and his company’s direct sales sector is growing rapidly.
Online shoppers who visit Elam’s website (www.thehenhousecollection.com) will find photos of dozens of beautifully designed coops. They have the option to request a quote on a customized coop or simply select a prebuilt coop from the inventory page.
Elam, whose company is based in PA, has shipped chicken coops anywhere from Florida to the west coast.
In the coming year, he plans to continue serving the rapidly growing community of online shoppers who are passionate about gathering fresh eggs and raising healthy chickens in a beautiful backyard wooden chicken coop.